Pay Per Click Management

Pay Per Click (PPC) Management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

Statistics show that more than 85% of the web search in India happens through Google Search. Being seen on Google Search is one of the keys to success for any business that depends on online sources. While you can use our SEO services to improve your organic ranking and get better long-term results, for short-term and immediate benefits, advertising on Google is the most effective solution.

Google AdWords is the most efficient Pay-Per-Click (PPC) advertising programs on the web. Web Informatics, established in 2005, is one of the most reputed Google AdWords agencies in India, with its local office in Kochi in Kerala. We cater to the advertising needs of several customers in Ernakulam, Cochin area and even abroad. The history of our AdWords expertise goes back to the year 2003, the year Google launched the AdWords program to the public, 

Paid Search Advertising

Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.

PPC Remarketing

Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

Video Advertising

We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating video adverts that will increase your brand’s presence.

Why should you go for Google AdWords or PPC Advertising

While SEO can help you get organic ranking in Google Search results, there is no guarantee that your website will get listed on the first page for your target keywords. Some SEO agencies may give you false assure that your website will get top ranking but the reality is, it is beyond anybody's hands to control the Google ranking.
 
On the other hand, Google AdWords is an advertising platform from Google, which gives you an assured method to get your website listed on the first page of search results for your target keywords. For example, consider you are running a web designing agency in Kochi. While you can do Search Engine Optimisation and try to get your website listed at the top when someone searches for terms like "web design agencies in Kochi", "web designing agencies in Ernakulam", "web designing companies in Kerala" etc, it may take several months for your website to get organic ranking and appear on top of the search results. But with Google AdWords, your website can be listed in the top of the search results. All you have to do is, pay per click, which is why AdWords is sometimes called PPC program.
 
Companies which are looking for first-page placement in Google search results and thus expect immediate results can go for paid campaigns. Web Informatics has helped several clients in Kerala, especially in Ernakualm, Kochi area and also several clients outside Kerala and UAE region. Our clients can vouch that they improved their business and increased ROI through effective AdWords campaigns.
 

Advantages of AdWords

 
Some of the key benefits of AdWords campaigns are:
 
  • Control the Cost: You can control the ads according to your budget and slow down when you are tight on budget.
  • Schedule the Delivery: You can schedule your PPC Ads to deliver when your potential customers are most active on the web, searching for the business
  • Target Audience: AdWords gives you the best targeting options so that your Ads would reach the right audience at minimal cost.
  • Immediate Results: AdWords works on the PPC model and the money converts into Leads right away.
  • Experiment and Proceed: You can experiment with small sample Ads targeting different audience and location and proceed with the most successful ad campaigns
  • Location Preferences: If you think certain geographic locations have much better conversion possibilities, you can target those particular regions for better ROI
  • Change Ads As You Go: If you got some better ideas for more intuitive Ads, you can instantly change your campaigns without affecting the budget or delivery schedule.
  • Detailed Reporting: AdWords gives very detailed reporting that allows you to track your ROI from each PPC campaigns and optimise Ads depending on the results.
  • Target Your Business Keywords: You have complete control on whom to show your Ads. Choose your business keywords and show the Ads only to the people who are searching for those keywords.

Making Your AdWords Campaigns Successful with Web Informatics

Being a leading Google AdWords Agency in Kochi, Kerala, Web Informatics has been creating and running successful AdWords campaigns for more than a decade. While most digital agencies charge a percentage of the advertising budget of the clients, we believe in a Fair-Fee policy. We charge a basic retainer fee with a fixed fee per ad campaign. We do not charge any commission from the advertising budget of the client, allowing our clients to invest as much as they want on AdWords, without worrying about losing a part of it as consulting fees.
 
Our Approach:  Our Google certified AdWords Professionals will analyse the requirements and create campaigns with the business goals in mind. A lot of research and analysis goes behind the scenes before we create an Ad campaign.
 
Keyword Planner is one of the many tools we use to create the most efficient AdWords campaign. We set up analytics and conversion tracking tools and monitor them to ensure the advertising budget is utilised in the most effective manner.
 
Managing a campaign is not a one time task. We will continuously monitor the performance of the campaigns and will continue to tune and optimise them until the desired results are achieved.
 

Our Process

Assess the Requirements

Keyword Research

Competition Research

Design a Bid Strategy

Develop a Strategy

Create Landing Page

Create Campaigns

Setup Ad Extensions

Track the Progress

Tune the Ads

Monitor the Progress

Continuous Improvement

How to get started with Google AdWords?

Web Informatics is based out of Kochi, Kerala but our AdWords services are not limited to the region. We cater to the clients all over the world and we can create and manage AdWords and PPC campaigns for clients across the globe.

To get started with your first campaign, contact us today. Give us a call at +919495559690 and we will be happy to explain how to make your business successful through online advertising.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

Our case studies

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420

PPC Management Provided

213

Paid Search Advertising

17

Video Advertising Projects

141

Display Advertising Campaign

98

Successful PPC Remarketings

315

Social Advertising Projects

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Let us help you get your business online and grow it with passion

Contact us today and get maximum returns of your investments.

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